Your Competitors Capture 73% More Customers Because They're Visible Where You're Not!
Audience-Platform Research reveals exactly which 5 platforms are sending customers to your competitors instead of you.
Your ideal customers can't find you when they're ready to buy!
73% of purchase research now happens on platforms where you are invisible.
It's time to audit your top platforms and define the next actions!
What our clients say about us
James Schramko
Online Business Mentor
When people ask me how to appear in AI results I send them to Platform Leverage. Gert does heavy research and knows how it all works.
Joe Armstrong
CEO, 90daykorean.com
Gert and his team have been amazing to work with! They've been helping us for many years and it's been a great experience. They are professional and knowledgeable, and you can tell that they really care.
The 3 steps of the PlatformLeverage program:
1. Audience-Platform Research
Stop Wasting Ad Spend on Ghost Towns. Discover the platforms where your customers actually hang out (spoiler: it's probably not where you think).
2. Platform Strategy
Full-featured strategy for each of the five Tier 1 platforms, including specific tasks on content to create, accounts to engage with, hashtags to use, and so on!
3. Cross-Platform Consulting
Done-with-you implementation (because strategies don't implement themselves).
About the consultancy
Platform Leverage was created as an answer to a big shift:
The launch of AI tools like ChatGPT, paired with the rising number of zero-click searches required a new approach.
While SEO is still among the basic building blocks of a well-rounded marketing mix, new platforms have come to the mix.
It is up to you as a brand to figure out
- where your audience likes to hang out
- get their attention there
- talk about your product
We help with that!
Meet Luis!
Luis is the owner of a family business in Madrid.
His main source of new business is Google (SEO and Google Ads).
However, he recently noticed something in his own behavior:
Lots of research happens outside of Google, like on Instagram, Pinterest, YouTube or Amazon.
Sometimes a research starts on Google, but then you end up getting your answer on Reddit or Quora.
Other times you might be searching for something on YouTube, just to find a link to the tool you need right below the video in the description.
Luis came across the PlatformLeverage program, where we were able to establish the top platforms where Luis' clients are doing their research in our Step 1, the Audience-Platform Research.
From there, the PlatformLeverage team created a PlatformStrategy, outlining EXACTLY what needs to be done on each of the main platforms, and how to spread out even more to be part of the conversation on even more places that matter.
Luis' team now works with a PlatformLeverage consultant, working through a handful of high-impact actions in order to further increase Luis' brand's visibility across different platforms.
Luis now generates $60K+ monthly from platforms he previously ignored.
Like Luis, your competitors are claiming platform territory daily. Every month you wait, the gaps widen.
Why not just focus on one single platform?
The advice used to be to pick one channel and go really deep.
Unfortunately, for most brands that's not enough any more.
Your clients are used to browse across different channels at different stages of the customer journey.
Every client will probably need 12 brand impacts or more before making a decision.
Being present on one single channel only, just doesn't cut it.
It also will not set you up for success in AI.
Modern AI platforms like ChatGPT, Gemini or Claude use a multitude of platforms as input for their Large Languge Models (LLM).
The more present your brand is across the main platforms, the higher the chances of your brand getting recommended inside ChatGPT.
The PlatformLeverage Products
PlatformLeverage consists in 3 consecutive steps:
Step 1: Audience-Platform Research
Find out which are the five Tier 1, 2 and 3 platforms your audience uses to find information and possible suppliers and brands.
Step 2: Platform Strategy
Get a full-featured recommendation and guidelines on how to optimize your five Tier 1 platforms, including a suggested content- and engagement calendar for 12 months, as well as recommendations on how to handle each of the remaining 15 platforms from tier 2 and 3.
Step 3: Platform Consulting
The monthly renewing Platform Consulting helps you and your team to implement the Platform Strategy, provides additional suggestions, content topics, competitive insights, etc. - Every 2 weeks, you will get a handful of tasks to focus on, along with guidance, tips and insights.
Step 1:
Audience-Platform Research
$2,500
Start Your Platform Discovery
Step 2:
Platform Strategy
Available after Step 1
Step 3:
Platform Consulting
Available after Step 2
More and more brands get found across their audience's top platforms to increase their revenue.
Contributions and mentions in the press
Cross-Platform Marketing
John Doe
Finance Manager
"SEOLeverage's CEO Gert Mellak announces Active Search Branding to help companies optimize SEO using AI"
Jane Doe
Finance Manager
"How to build and manage your brand across multiple platforms" by Gert Mellak
John Doe
Finance Manager
"How to build and manage your brand across multiple platforms" by Gert Mellak
Frequently Asked Questions about PlatformLeverage
How am I supposed to maintain 20 different platforms?
You can't. The PlatformLeverage process will research up to 20 platforms that matter to your audience - but grouped into Tier 1, 2 and 3 platforms.
Usually there are 5 platforms in the narrow focus, but even among them there are often priorities where one platform might need 50% of all resources. The recommended weight of each platform comes out of the Audience-Platform Research we perform in step 1.
How can I track the results?
We track overall results by consolidating statistics from the different channels. Each platform, e. g. Instagram, will provide you with insights about impressions, profile views, comments, etc. which shall then be consolidated in a monthly report to track your progress (we do this for our clients in step 3, Platform Consulting).
I have a question, can we jump on a call?
If you are not sure if this program is right for you, we'll be happy to clarify any doubts you might have, either by e-mail or on a call. Please direct your questions to [email protected] to initiate the conversation.
How long before we see results?
It depends on where you're starting and how consistently you execute. Typically, our clients see initial traction within 30-60 days of implementing their Platform Strategy. But here's the thing - cross-platform visibility isn't like flipping a light switch (though wouldn't that be nice?).
What if we're already maxed out on resources?
Short answer: You're probably doing too much on the wrong platforms.
This is actually the #1 reason companies need PlatformLeverage. When you're spread thin across platforms that don't matter to your audience, everything feels overwhelming.
Here's how we solve this:
Step 1 eliminates waste - We identify which 5 platforms actually move the needle for your specific audience. Most clients discover they've been pouring resources into 2-3 platforms that generate zero ROI.
Step 2 prioritizes ruthlessly - Our Platform Strategy includes exact time allocation. Maybe Instagram gets 50% of your effort while LinkedIn only needs 10%. No more guessing.
Step 3 optimizes execution - Through bi-weekly consulting, we help you work smarter, not harder. Think of it as having a personal trainer for your marketing team.
Real talk: If you're truly maxed out, you need this program more than anyone. It's designed to get better results with the same (or fewer) resources by focusing on what actually works.
Can this work for B2B companies?
B2B decision-makers don't live in a vacuum - they're humans who browse Reddit during lunch, check LinkedIn between meetings, and yes, even ask ChatGPT for vendor recommendations.
Why B2B companies love PlatformLeverage:
Longer sales cycles = more touchpoints needed. Your prospects need 12+ brand interactions before making a decision. Being present across their preferred platforms dramatically shortens this timeline.
AI is changing B2B research. More buyers are starting their vendor research with AI tools. If your competitors are only focusing on their website and LinkedIn, you're missing huge opportunities.
Platform diversity reduces risk. When LinkedIn changes its algorithm (and it will), you won't panic because you're not putting all your eggs in one basket.
Real example: One of our B2B clients discovered their decision-makers were heavily active on industry-specific Reddit communities and YouTube. By creating targeted content for these platforms, they shortened their average sales cycle by 40%.
The key difference: B2B platform strategies focus more on authority-building and thought leadership rather than direct sales. But the principles remain the same - be where your audience makes decisions.
Pro tip: B2B companies often overlook platforms like Quora or specific industry forums. These can be goldmines for establishing expertise and getting in front of buyers during their research phase.
Contact us
Email: [email protected]
Address
Serrano 93, 28006 Madrid, Spain
Solicom Communications SL
VatID: ESB86123015
Office: Madrid, Spain
E-mail: [email protected]