Great question we get all the time. It really depends on your particular industry and often, geographic location. For some companies, a combinatino between YouTube, Facebook, Quora and Instagram could be great - for others, it's Reddit ahead of YouTube, Facebook and Twitter. The first step of the PlatformLeverage program, the APR or Audience-Platform Research, will result in a prioritized list of platforms and group them into different tiers based on their importance.
Every brand, big and small, international and local, should aim at brand presece across their main channels and platforms these days. The PlatformLeverage team is here to assist during all steps of the process, and can actively help with large parts of the implementation process as well.
A great website, and solid SEO optimization, is often the basis for all future cross-platform work. The team behind PlatformLeverage, has got many years of experience in highly competitive SEO niches, as well as local SEO projects, and will regularly analyze your site's SEO and provide suggestions and optimizations pro-actively.
While it's important to measure progress and track the main KPIs across the different platforms, it would not be correct to promise specific ROIs. Marketing is complex already, and cross-platform attribution is close to impossible. However, experience shows that the consistent engagement in optimized ways across different platforms pays off with both, brand awareness, and direct engagement and conversions.
At PlatformLeverage, we are a data-driven marketing consulting firm. If you are looking to establish and consistently increase your footprint across the most important platforms your audience cares about to drive leads, sales and brand awareness, we'd be excited to help you on that journey. But if your goal is to become a famous YouTube influencer, we are not the right fit for you.